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CASE STUDIES

THE WORK BEHIND THE NUMBERS.

Four real client builds, broken down end to end — what was broken, what we changed, and exactly what moved afterwards.

  • Gracins website homepage
    Wedding & Formal6 weeks

    Gracins

    www.gracins.com

    A formalwear brand with a huge catalogue and an owner who never wanted to be the face of the business. Buyers arrived from paid social, hit an endless product grid and left without ever reaching a size or occasion filter.

    Problem
    5,700+ SKUs in flat collections, no occasion-based navigation and a checkout that dropped mobile shoppers at the shipping step.
    Solution
    We rebuilt the information architecture around occasion and silhouette, added faceted filtering with fit guidance, rewrote product templates and streamlined mobile checkout.
    • Average order value$104$165.53+59%
    • Mobile conversion0.9%2.1%+133%
    • Load time (mobile)5.8s2.1s-64%
    “We stayed completely behind the scenes and the store still outperformed everything we'd tried before.”
    Store owner — Gracins
    • Full store rebuild
    • Collection architecture
    • CRO
    Get results like this
  • RoadCore website homepage
    Automotive Electronics4 weeks

    RoadCore

    roadcore.mom

    A high-ticket automotive electronics store selling $400+ devices with almost no trust signals. The client runs the business anonymously and needed the storefront itself to do all the convincing.

    Problem
    Expensive products presented with thin specs, no install guidance and zero warranty or returns clarity — visitors researched elsewhere and never came back.
    Solution
    Spec-rich comparison tables, install and compatibility content, warranty and returns badges at every decision point, plus bundle offers on accessories.
    • Average order value$212$494.21+133%
    • Add-to-cart rate3.4%7.9%+132%
    • Support tickets / order0.610.18-70%
    “The product pages answer the questions I used to answer by email all day.”
    Store owner — RoadCore
    • Store build
    • High-ticket product pages
    • Trust system
    Get results like this
  • SILKSILKY website homepage
    Women's Clothing8 weeks

    SILKSILKY

    silksilky.com

    An established silk brand with strong traffic and a heavy, app-bloated theme. The team is deliberately faceless — the product photography and material story carry the brand.

    Problem
    17 installed apps, render-blocking scripts and a homepage that took over six seconds on 4G. Returning customers had no reason to come back between seasons.
    Solution
    Lean theme rebuild with native sections replacing five apps, image pipeline overhaul, care-and-fabric content, and a post-purchase flow tied to collection drops.
    • Monthly revenue$61K$118K+93%
    • Returning customer rate11%27%+145%
    • Lighthouse (mobile)3488+54 pts
    “Same traffic, nearly double the revenue. The rebuild paid for itself in the first month.”
    Store owner — SILKSILKY
    • Performance rebuild
    • Merchandising
    • Retention
    Get results like this
  • Salt + Spur Boutique website homepage
    Women's Clothing10 days

    Salt + Spur Boutique

    saltandspurboutique.com

    A brand-new boutique launching from scratch on a small budget, run entirely behind the brand name. They needed a credible store live before their first drop.

    Problem
    No storefront at all — just product photos, a domain and a launch date two weeks away.
    Solution
    A $100 starter build: premium theme setup, 10 products merchandised, essential pages, payments, shipping and tax configured, plus a launch-day checklist.
    • Time to launch—10 daysOn time
    • First-month orders029New
    • Average order value—$48.88New
    “We went from a folder of photos to a store taking real orders in under two weeks.”
    Store owner — Salt + Spur Boutique
    • Launch build
    • Brand system
    • Payments & shipping
    Get results like this

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